Peppermint Expand Senior Leadership Team

Peppermint, the award-winning events company, has bolstered its senior leadership team with the appointments of David Hough as Finance Director and Kate Ayre as Sales and Commercial Director.

David has joined Peppermint from Legends, where he spent the past six years as Finance Director. He brings extensive experience working across European markets with high-profile clients such as Real Madrid, Paris 2024 Olympics and the Ryder Cup, expertise that will be invaluable in his new position. Since starting last month, David has taken on responsibility for overseeing all financial and strategic operations across Peppermint’s events and venues.

“I’m thrilled to be joining Peppermint, a company I’ve long respected for its strong commitment to sustainability and innovation in the industry over the past two decades. I’m eager to apply my experience to help drive the next phase of growth through forward-thinking financial strategy” said David.

Joining David is Kate Ayre, who brings a wealth of experience from her six-year tenure as Head of Spaces at the Broadwick Group. During her time there, she played an instrumental role in developing standout venue concepts, including at The Leadenhall Building and The Pelligon, Canary Wharf. Kate will step into the role of Sales and Commercial Director, where she will lead on strategic partnerships, business development and commercial growth initiatives across the company.

“I’m incredibly excited to join Peppermint and take on the role of Sales and Commercial Director. Peppermint’s reputation for delivering high-quality, innovative experiences speaks for itself. I’m looking forward to building on that success, developing meaningful partnerships and exploring new commercial avenues that support long-term growth.” said Kate.

Co- Founder Alex  Brooke said “Kate and David bring of wealth of experience to Peppermint and will help us drive our next phase of growth. We’ve been working hard on expanding our offering through innovation and investment in our people and we’re looking forward to bringing all the planning to life. Our expanded team gives us the opportunity to really shout about what we (now) have to offer to our clients and prospects alike…watch this space. An exciting new chapter”

Kate and David’s appointments mark a significant step in the growth of Peppermint’s leadership team alongside co-founders Adam Hempenstall and Alex Brooke — who remain at the forefront of the business.

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