Sustainability at BST Hyde Park 2024

We have worked in partnership with AEG since 2013 delivering bars from mass serve FOH operations to backstage premium experiences. Spanning 3 weekends of events it attracts crowds up to 65k per day. We operated 40+ bars with over 400 metres of serving space and managed over 1400 members of staff each day of the event. Acts included Kylie, Robbie Williams, Shania Twain + more.

Sustainability is one of Peppermint’s core values and this year collaborating closely with AEG and LS Events, we used data to integrate drink trends into product & ranging decisions and aligning with AEG’s sustainability strategy – we introduced new waste initiatives by using 100% compostable serve ware, a limited reusable cup system & waste-baler to reduce recycling onsite. This equated to cleaner cycling streams and fewer truck movements. Further work completed on carbon analysis for the bars including reduced use of Co2 and lower emissions haulage and an electric courier/delivery fleet. This made this year’s BST the most carbon-friendly yet.

By taking these dedicated steps to reduce carbon emissions, American Express presents BST Hyde Park 2024 became AEG Europe’s most carbon-friendly festival series to date. Speaking to Sam Booth, AEG’s Director of Sustainability, “This year’s BST, Hyde Park embedded a whole new range of sustainability initiatives which we’re really proud of. Every menu displayed environmental labels to help educate our audience on the impact of their food decisions and also brought in a waste baler to help reduce trucking and maintain clean waste streams. All of this work would be far more difficult without the ongoing support and help of our event delivery partners, and Peppermint are absolutely crucial to this. No ask is too big for them, and we’re very lucky to have them as a partner on this journey.”

As a core pillar of the Peppermint ethos, Sustainability is implemented across all aspects of their day-to-day business and partnering with like-minded partners. From 2019 – 2022, we have managed to reduce their CO2 emissions by 85%, however they recognise there is much more to be done in order to achieve our desired Net Zero status.