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April 19 - 2024 Head Office

Peppermint Events Account Manager

An exciting opportunity has arisen for an Events Account Manager to join an energetic company specialising in the field of festivals and events.

The purpose of this role is to achieve new business sales by winning new Food and Beverage contracts in the event sector for the business across pop-ups, festivals and venues. You will be well supported by your manager and the team, working closely with internal commercial and operation’s teams on these event proposals, diligently managing the commercial operation and ongoing sales cycle responsibilities from start to finish, including retention work.

A key focus is nurturing clients on allocated events/venues to build relationships to support delivering profitable ventures aligned with our ethos of sustainability, innovation and people culture. The role is busy year round, peaking through the summer with some contracts and events requiring annual renewal pitches and proposal submissions.

The role will include data and commercial acumen competencies and ability, oversight of quality and timely responses to tender submissions by delivering relevant proposal documentation, whilst supporting the directors and Head of Partnerships in pitches for major new event contract. Motivated by delivering best in class bar and catering operations for new and existing venues and events (such as Wembley Arena, Winter Wonderland, Camp Bestival and other exciting independent festivals), you’ll be responsible for the commercial management with the client/venue ensuring they’re running as efficiently as possible, maximising new opportunities where suitable. Success in the role includes being able to be a proactive and willing commercial operator with an unshakable ability to work with operators on the ground by managing multiple commercial budgets.


Location: Office, London

Salary: £35,000/DOE + KPI Bonus


Key Responsibilities:

Managing the entire sales process from start finish:

o Leading on the creation and ongoing evolution of sales collateral

o Generating festival and event leads, both independent and portfolios

o Managing tender submission portals for new business and responding in a timely manner

o Facilitating meetings & following up actions

o Oversight and involvement to create bespoke pitch documents and client reports

o Negotiation with clients & prospects

o Creating commercial deals and cost-risk assessments

o Ensuring events are contracted and that they’re accurate and complete

o Develop and monitor budgets per event with operational and finance departments

· Confident with budget management to create commercial forecasts which have differing variables, scenarios and

revenue and cost lines on a case by case basis

· Managing clients and relationships from a commercial perspective, to enhance revenue and performance by using new

and existing data, which you will analyse and manipulate, to use in an easy-to-explain-manner for internal and external


· Comfortable and willing to present insights to clients to continue to evolve accounts and create new opportunities

· Bring innovation and new ideas to our clients to support both retention and new business

· Producing relevant and insightful event and venue reports where needed, using both analytical and intangible insight

· Pro-active drive to improve overall profit margin at every level.

· Oversee efficient handover with the Project Management teams

· Adhoc tasks and projects as required


Contact/Key Realtionships:


· Managing Directors

· New Business team

· Project Managers

· Finance


· Event owners and promoters

· Commercial Managers and General Managers (within client’s businesses)


Knowledge/Experience & Skills


· Experience working in the festival, events and or hospitality sector

· 3+ years in an outdoor event environment with an understanding of how events are built from start to scratch, including the cost and revenue elements

· Superb management and organisational skills

· Commercial awareness e.g Experience Identifying the most lucrative commercial opportunities and risks

· Influential presentation and communication skills, an eye for detail in creating presentations that are fresh and enticing both in their design and content

· The ability to cope with pressures and work priorities, managing multiple tasks at a time

· Experience managing projects to tight deadlines and turnarounds

· Data analytical skills and commercial acumen


· Solid industry networks & contacts

· Proven experience in managing a commercial business relationship and or being in an operational role in the sector

· Considerable knowledge of alcohol brands and food trends

· Experience and passion for the events/festival/sports industry

· Working experience in the hospitality sector and or selling F&B provisions and operations


Qualifications & Education 


· Microsoft office tools ability and understanding; word, power point, and excel


· Sales and or account management training

· Degree level in relevant qualification to role


Technical/Behavioural/Personal Competencies 

· Commercial awareness

· Leadership

· Proactive approach

· Planning

· Presentation

· Influencing

· Negotiation

· Organisational and time management

· Relationship management

· Communication

· Attention to detail

· Problem solving

· Innovation


Travel and other requirements:

· Travel required to and from events on an ad-hoc basis

· Overnight stays/weekend work will be required ad-hic

· Busiest periods are during the summer months



· 28 Days holiday a year

· Birthday day off

· Enhanced maternity and paternity leave

· Medi-cash

· Company social events every quarter

· Hybrid working between all three: office, site, home



Please send a copy of your most recent CV and cover letter of no more than 400 words to the following email:

Please also ensure you add the email subject: Events Account Manager application

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Location Stratford London
Reports to Head of Venues & Partnerships
Job Family New business
Business Unit Peppermint Sales
Location Office, London

Values required


We tackle challenges and opportunities with passion and enthusiasm. Across the business we have fun whilst we do it.


We are always flexible to the needs of the business. Our people generate innovative ways of working. In return our leadership
embraces new ideas and opportunities.

Team Work

We work as one team to achieve a common goal. We support our customers, our partners and each other.

Customer Focus and Excellence

We make a difference by going the extra mile for our customers and each other.

Business Specific Requirements

Operating Environment & Context

The business is very seasonal. Summer months are incredibly busy, with the busiest periods between May to September, and the month December. Many event sites are outdoor events and festivals on weekends.

Travel & Other Requirements

Travel required to and from events if required during the summer months. It is expected that you will visit certain events to assist the onsite teams, provide in person training and feedback or evaluate performance, system and process.

Overnight stays may be required but in conversation with yourself.
Evening and weekend availability is expected in the summer months during live events to assist where necessary. This can be remote. Overtime is paid.